Speaker: Markus Haas, Sales Director Asia, Herrmann Ultraschalltechnik GmbH & Co. KG
The Japanese and German automotive, electronics and medical industry markets are characterized by numerous joint aspects: they operate with worldwide leading technologies and are in the need reliable of manufacturing processes to achieve the maximum of quality. Furthermore, focusing especially on the customers’ and consumers’ side, expectations on innovation and service rise with every new product release or technical improvement. Nevertheless, it is essential to adjust sales and marketing strategies and use different approaches to reach consumers when placing a product in the Japanese and German market.
Based on his 10 years working experience in and with Japan, our speaker will comment on questions such as how the approaches need to differ. What are key drivers to successfully introduce a product and to stay long-term in both markets? Could the same methods be applied to measure and evaluate the products’ quality and customer expectations in Germany and Japan? What could be steps taken to improve the acceptance of the product?
