re you finding a Japanese partner for your first-time market entry to Japan?
In the last webinar session, we discussed the keys for business success in Japan: that is, a good cooperation and relationship with Japanese partners. This session's topic is about finding a Japanese partner for the first-time market entry to Japan.
The export process starts with market research: EU exporters should research to know about Japanese market, their products for Japanese market, and Japanese consumers to target. Based on findings from market research, EU exporters then identify target market, set marketing position, and develop marketing strategies. According to the target, positioning and strategies, EU exporters search for a suitable partner. There are an agent, distributor and representative for EU exporters to partner with.
In 30 minutes from your desk, discover the:
- Japanese market size, locations and characteristics
- Japanese market orientation
- Profiles of agent, distributor and representativ
