What distribution system, sales channels and e-commerce are available in Japan for EU exporters?
The heart of Japanese distribution is a wholesaler distribution model where wholesalers act as a business solution to both manufacturers/producers and retailers by taking on all logistic transactions, promotions of goods and financial risks. Consequently, manufacturers/producers and retailers apply competitive strategies to control supply chains from upstream and from downstream of supply chains.
When entering into Japanese market, foreign exporters face fierce competition from Japanese manufacturers/producers who use various tactics to dominate in distribution system such as affiliation with retail stores, generous return policies and financing terms, recommended resale prices and rebates. There are various types of retailers in Japan and foreign exporters may find it effective to associate with retailers. Foreign exporters can indirectly approach Japanese retailers through distributors or can directly approach them
The webinar targets EU small- and medium-sized enterprises (SMEs)
In 30 minutes from your desk, discover:
- Japanese distribution system
- Japanese sales channels
- Japanese e-commerce
Programme:
- Introduction
- Expert’s presentation
- Q&A Session
Registration deadline: 19 October 2021
