What product information should you communicate to Japanese distributors?
For successful market entry to Japan, it is important that you effectively communicate your product information to Japanese distributors who represent and market your products in Japan. Exporters generally well communicate product information which is tangible such as variety, design and feature but often neglect to communicate intangible sides of products which can add competitive values to products such as authenticity, conformance, serviceability and transparency. In this online session, we discuss about IPRs, Japanese Standards, and labelling & packaging which Japanese distributors use as market tools to appeal to Japanese consumers as value-added
The webinar targets EU small- and medium-sized enterprises (SMEs)
In 30 minutes from your desk, discover:
- Intellectual Property Rights
- Japanese Standards (JIS, JAS)
- Labelling and Packaging
Programme:
- Introduction
- Expert’s presentation
- Q&A Session
Registration deadline: 12 October 2021
