How do we find a qualified partner in Japan?
An EU exporter entering Japan for the first time normally begins with selling its product to a Japanese buyer on a FOB or CIF trade term and avoiding market risks. As the EU exporter sees more sales prospects in Japan, it may search a partner who takes on the ownership of its product and distributes in Japanese market. In Japan, there are various intermediaries who are attracted to EU products while different distributors possess different qualifications.
Japanese markets are very attractive to foreign companies in terms of its purchasing power and its influential position in Asia Foreign companies, however, can only succeed with the support of a best qualified partner(s) who is able to navigate a foreign partner through Japanese distribution system and Japanese business structures which are very unique to Japan.
There are specialized distributors or simply called importers who handle importation, marketing and promotion, warehousing and other support activities for EU exporters. There are also Keiretsu who have a network of affiliated companies which distribute foreign products in Japanese market. Selecting a best, qualified partner is the key for successful entry and growth in Japanese market.
The webinar targets EU small- and medium-sized enterprises (SMEs)
In 30 minutes from your desk, discover:
- Partners in Japanese Distribution System
- Partners in Japanese Business Structure
- Selection of Japanese Partners
Programme:
- Introduction
- Expert’s presentation
- Q&A Session
Registration deadline: 5 October 2021
